Use What You Have – The Financially Smart Blogger

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Savannah Larsen

Savannah Larsen founded The Blog Issue in June of 2014. Her goal was to create a magazine for bloggers in order to showcase their talents and inspiration worldwide.

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You often wonder, how can I afford blogging? I need to buy a $1,000 camera, a new outfit for every post and to eat out everyday so I can take a pic! That is not the case. Being a financially smart blogger is such an important aspect of blogging. You must treat your blog as a business because it is a business. Start out with a small investment and as you begin to make money here and there, reinvest your money into your blog. In the digital world in which we live today, there are also more ways to make money from home that could also be of interest to you. Over time, these avenues can even generate a stream of income to fund your blogging lifestyle. For example, SoFi, as well as other online personal finance companies provide a multitude of different investment opportunities that can be managed from the comfort of your own home via the internet. Just remember that whenever you are investing your money, it is essential that you do as much research as possible to ensure you are making the right decisions for your finances. With that being said, here are some things that you should and should not invest into your blog when you are beginning.

-Website. This should be your most important beginning investment. You don’t have to, but it might be in your interest to use a custom blog designer. Your website is your brand and your largest impression. If there is one thing that is absolutely necessary to invest it, it is a great quality, visually appealing, functional website. This is why investing in a company like CurrantWeb Birmingham to make your blog the best it can be can really help you stand out from the competition and give you an advantage which can save money later. However, you do have the option to use free templates, however, keep in mind your website is a reflection of your brand and business. Etsy is a great place for low cost templates as well as BluChic. Some of our favorite web designers are Leap and Anelise Salvo Design Co.

– Camera. If you are serious about blogging, investing in a good camera is a must. In the beginning, you can start building your following on social media by using your phone camera. As you start to post on your website, it is so important to have great quality images. A great starter camera is the Canon Rebel T5.

-Photographer. Do you need to spend tons of money on a professional photographer every week? You can but it is not necessary. If you have a good quality camera, you can easily teach a close friend, family member or significant other how to use it, just remember, be patient with them. Your ideal situation is to make a blogger friend who knows how to use your camera and do a trade off. You take their photos and they will take yours. Another great situation is a trade off with an up and coming photographer. They will take your photos at a low price or for free in exchange for photo credit, referrals and advertisement on your website. As you start to monetize your blog, then you can reinvest your money into a professional photographer.

-Product. Whether you are a fashion blogger, beauty blogger or food blogger, you are not required to go out and purchase new items for every post. As much as we may want new items for each post, reality people. Being smart means using what you have and incorporating one or two new items in each post. Use a few statement pieces with a few new pieces. If you are a fashion blogger, meet with local stores and offer to take photos in their new items. It’s a new post for you and free advertisement for the store. A beauty blogger? We all know that beauty products can be pricey so use a few great designer products along with others that are still great but lower in price.

-Food. It’s normal to want to go out to eat every time we get on Instagram because our favorite blogger is eating out at a yummy restaurant again. You don’t need to eat out every single day but when you do, make sure it’s a picture worthy place!

Be a financially smart blogger and turn your blog into a business. Instead of only investing your personal money, continue to reinvest the money you make from your blog. This will encourage you to work hard and stay motivated.

**Photo by Kayli Schattner**

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